We're growing new software startups in Western New York

HomeGrown is a startup studio on a mission to grow brand new B2B SaaS startups across the Western New York region. We build startups in-house and then recruit co-founders to scale them.

Become a Co-Founder

Our Process

Six steps to launching successful SaaS startups from idea to exit

Step #1 - Discovery

We begin with extensive customer discovery research to surface painful problems across a targeted industry vertical and/or audience.

Step #2 - Ideation

We then develop concepts for new software products that can solve the problem(s) we uncover in our discovery research phase.

Step #3 - Testing

These concepts are systematically tested using a mix of qualitative (interview) and quantitative (survey) research methods.

Step #4 - Development

Using no/low code platforms we build a minimum viable product (MVP), getting to revenue and traction as quickly as possible.

Step #5 - Team Building

We then form a company and team around the product by recruiting a co-founder from (or to) the WNY region and hiring local talent.

Step #6 - Scale to Exit

We work closely with our co-founders to raise capital (if needed), build out the team and scale operations en route to an exit.

Our Team

Experienced SaaS founders with multiple exits under our belts

Matt FoleyManaging Partner

Over 20 years of experience in customer research and product dev for early-stage startups. Co-Founder of PluggedIN (MR SaaS startup acquired by Edelman PR).

Rick PereiraManaging Partner

Over 20 years of experience building teams and scaling up early-stage tech startups to exits. Co-Founder of Welcome (HR SaaS startup acquired by BambooHR).